Starting a small business is now more popular than ever, however the struggle to stand out remains very much real. The good news is that there are plenty of cheap advertising options online that are worth checking out. Here we have gathered the most popular and useful platforms for selling and advertising products for your small business.
Etsy is a great option if you are selling small products, especially if they are on the more creative side. What makes the platform so useful is the fact that it handles all of the technical side of the business. If you are just starting out, creating a website from scratch isn’t necessarily that practical or sensible. Here is why using a platform that handles the shipping and payment, might be a good idea.
Redbubble also serves the same function as Etsy as a platform that handles all of the technical aspects for you. This website is particularly great for products such as stickers, phone cases, shirts or pillows. Redbubble has gained quite a following in recent years with over 700000 creatives uploading their designs.
3. Digital Deck
Digital Deck is a great platform to build a creative landing page in order to kickstart your business or promote your small local or digital enterprise. You won’t be able to sell your products directly through it, but there are great design options that will help you to stand out in front of your competition. Having a profile will help you reach new customers and have an easy and accessible place, where they can contact you.
Depending on your type of small business creating a website may be more vital. Having your own personal website is a great place for people to find you and build brand recognition. There are many different ways to create a website, but the most popular by far is WordPress. It offers a high level of customization and great functionality.
YouTube is one of the best ways to promote your small business and create a loyal community. Creating a successful channel takes a lot of time and effort, but it is definitely worth it. It enables you to reach millions of people. Not to mention that even if you don’t have an active channel, YouTube ads are still a great place to promote your business.
Patreon is a more niche option and generally speaking, to get started you will need some kind of built in audience. Patreon works great in combination with some kind of social media account. Using this platform is very popular within artists and creators.
7. Tik Tok
Tik Tok is a very new social media plattform, but it has proven that it can be quite powerful when it comes to promoting small businesses. The algorithm is created in a way that makes it very easy for a video to blow up and go viral. Especially if your products are handmade or more on the creative and artistic side, Tik Tok will give you lots of exposure.
Yes Pinterest is a social network and Yes Pinterest functions as a search engine and it’s a great way for people to find your business and show off all your products. You can create product pins for everything you sell. It is amazing to get free traffic to your website.
Facebook is basically inevitable when it comes to promoting your brand. Even if you are not the most active on it, having a page is essential. Depending on the region you live in you will find different levels of success, but you can’t go without one. Facebook Ads is a very powerful tool and if used correctly are an amazing way to increase your sales.
10. Regional advertising platforms
Regional advertising websites can also be very useful. Most provide free listings, where you can add all your information and contacts and anyone interested in your business can easily reach you. This is a great option especially if you work more regionally and don’t offer worldwide services.
Hopefully this list gives you some useful ideas and makes the process a little bit easier. If you are interested in other free advertising websites you can check out our article “15 best websites for free advertising”.