Advertising is a key component to maintaining a business and selling products. Creating a good product or offering excellent services is the foundation, but that is not enough to run a successful business. There are many advertising methods nowadays. Let’s take a look at the newest ways, which have developed with today’s technology.
Bandwagon Advertising
What is bandwagon advertising? One of the modern advertising methods, bandwagon advertising is a form of propaganda that uses persuasion in order to convince people to buy a product or service to avoid being left out.
Nasty, right? Bandwagon is more of a communication approach than a whole different advertising method. You may use it with different instruments such as Facebook and Instagram ads, YouTube videos and ads, and even Google Search Ads.
Keyword Advertising
Keyword advertising is a form of online advertising where advertisers pay to have an advertisement appear in relevant results listing when a person uses a particular phrase to search, by employing a search engine. For example, a retailer selling different types of shoes would have high heels and sneakers in a different ad group.
The best example of this type of PPC (pay-per-click) advertising is Google Search Ads. Will search ads work for your business? It depends but they definitely have to be tested if you hadn’t tested them until now.
Public Relations Advertising
Maintaining and developing good public relations has been a marketing tool for companies to maintain goodwill amongst employees and clients. PR Advertising is a great way to build and maintain a particular brand image and identity. Public relations thus can be considered a great advertising tool that is used by companies.
PR will never get old but it is constantly evolving in new forms and adding new principles to the old communication rules. The last revolution in PR came with the rise of social media and increased interaction online. What is coming next? Metaverse? Something else? We’re not sure, but we know that every business should have some type of PR strategy. Yes, even small businesses with limited digital presence!
Affiliate Marketing
Affiliate marketing is one of the oldest forms of digital marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission. Every big company like Amazon, Apple, Google have an affiliate program, which is free to join by any individual across the globe.
Why we think it will be relevant in 2022? The answer is simple – money. We think that most of the companies and entrepreneurs will try to optimize their marketing expenses. They will be more oriented towards sales and not just brand awareness. Good old commission-based affiliate marketing may be a very interesting solution in this case.
The opportunity to pay after you have made a sale will get more interest from small and medium businesses and even big providers of goods and services may start new or improve their current affiliate programs. And yes, this is our favorite from our list of modern advertising methods. Easy and cost-effective using someone else’s channels and content – sounds great every time!
The New Community Platforms – Telegram
You’ve probably never heard the term “community platforms”, if we have to be exact – every social media helps for building a community. Facebook groups for example are the most “classical” way to organize a community. But here we wanted to give some credit to one new but very fast growing platform (one that we consider as part of the modern advertising methods) – Telegram.
Telegram is actually our favorite – it was launched in 2013 and it is growing at a great pace (more than 500 million users for less than 10 years). The platform is constantly evolving and adding new and interesting features. The app is great if you are looking for higher level security (deleting messages for both sides or for everyone, and end-to-end encryption) in terms of personal use. You can create chats and channels. Telegram chats are up to 200,000 users. This is a very huge number compared to the competitors, the channels have no limitation.
Another great and interesting option that helps building a community is the option for creating a specific stickers. Individual stickers for your channel are a great way to grow and promote your community because it has an option to download all of these specific stickers… We suggest you to simply try it. Download the app, and start looking for interesting topics 🙂
